The book, in the form of an autobiography, recounts more than fifty years of the history of the profession in Italy through the experience of a business consultant. From the 1960s to the early 2000s, from Olivetti General Electric to Cegos, MIDA, Ernst & Young Consultants to Coreconsulting, the author lived through the crucial years of management consulting and consequently of Italian entrepreneurship. But these memoirs contain much more. Among much else, they tell of a whale hunt, a duel that ended badly, friendships and also football and cycling. With urbanity and irony, this account of the memories of a lifetime encompasses professional and private life, travels, achievements and some regrets.