Giovanni Emanuele Corazza (life and soul of the Marconi Institute for Creativity – University of Bologna) and his collaborators, Sergio Agnoli and Sara Martello, propose a vision of the creative process that is transversal to any specific application domain. Then they embed this general framework in the peculiarities of Fashion Design, providing paradigmatic examples of how style-changing ideas might have been generated, and thus illustrating the importance of exploiting apparently irrelevant information, followed by imaginative interpretation, in the generation of creative ideas.