Real-virtual, public-private, holiday-workday are some of the key concepts which Chiara Pompa analyses in her essay from the visual-cultural studies perspective from the starting point of the photographic medium, considered to be the driving force behind a cultural process on the basis of which we undertake to display our selves, reveal ourselves via technological apparatuses capable of supplying a frame to individual everyday lives. Lived experiences, once imprisoned in the private sphere, have lost their intimate dimension in the digital ecosystem as they are gradually swept along in the wake of the urge to share, constant exposure to the harsh light of online showcases.