From marketing to logistics, from the sourcing of raw materials tothe production of always new products and services, from better warehousemanagement to the possibility of creating widespread networksof suppliers and customers, according to Henrik Von Scheel ‘Big datais disrupting every aspect of business’. In the fashion sector, this approachranges from the exploration of future scenarios to the qualificationof the entire system through the harmonisation of all activitiestending towards transparency and greater awareness. This contributionis proposed through the critical lens of design as an original catalystfor change, as a tool for methodological, technical and creativereading for socio-territorial and productive transformations, with theaim of providing a general overview of the contemporary state of theart about the use of big data in the fashion industry.

Cristina Marino is a PhD student at Turin Polytechnic, where she received her Master’s degree in Ecodesign. Her research interests lie in the area of Systemic Design and Data-Driven Innovation. Her research thesis investigates the use of data to increase sustainability in the fashion system.

Chiara Remondino has an MS in Ecodesign and a PhD in Management, Production and Design at Politecnico di Torino. Her research is focused on big data, data visualisation and sustainability. She obtained a Lagrange ISI Foundation fellowship for interaction in complex systems. She co-founded the Innovation Design Lab.

Paolo Tamborrini is an architect and Associate Professor of Design, head of the Design School at Politecnico di Torino and co-founder of the Innovation Design Lab. Editor of major design magazines about innovation design, eco-design and sustainability.