When unpredictable, catastrophic and disabling events happen into all sectors of the economy and social life, the impact of the change becomes immediate, with an acceleration of the processes that almost always leads to a concentration and restructuring of the activities. In our case of the dental offer. In the next future it will occur a physiological reduction of the dental offices that will be larger on average, organized, competitive, entrepreneurial. In this context matters relating to management and business economics should become part of the cultural heritage of dentists, at least those who run their own business. These topics are useful also to those who own or manage a more or less articulated and complex dental practice but also to all those who want to deepen the subject, despite already having an educational or professional background in economics or management, and who wish to contextualize it within the dental/medical market.