The Author provides practical insights and examples of how businesses can successfully stop obsessing about the short term and the bottom line, thus improving, i. e. adding to, the bottom line itself. By widening their horizons to consider the well being of employees and their families as well as the local and global communities (and shareholders), companies can help create a sustainable business, societal and planetary environment. It is a view inspired by a unique understanding of Eastern philosophy and by the demands of the globalized world economy. In short this book shows how businesses can, by attention to these insights, do well by doing good.